Some news we’re genuinely excited to share: EMC Melbourne is the social media agency for Segafredo Australia, one of the world’s most recognised coffee brands. We’ve been in the thick of it for a month now, and it’s one of the biggest partnerships we’ve taken on to date.
A Global Brand, A Local Team
Segafredo isn’t a brand that needs an introduction. Being trusted with its presence here in Australia is a significant moment for us — and not one that came from a cold pitch or a tender process.
This partnership grew out of a collaboration we’d already worked on with another client. Segafredo saw that work — the quality of it, and how we operate as a team — first-hand, before we’d ever formally introduced ourselves. For a full digital marketing service agency, there’s no better way to win new business than letting the work speak for itself.
What This Means for Us
Taking on a brand at this scale is exactly the kind of challenge we built EMC Melbourne to handle. We’re not a single person with a single idea — we’re a full team, across strategy, content, and digital, all pulling in the same direction. A client like Segafredo needs that full-service approach, not a patchwork of freelancers stitched together.
It’s also a reflection of how far the agency has come. We’ve taken on a run of new clients in the last few months, across food, beverage, hospitality, and events — and Segafredo is the clearest sign yet of the calibre of work we’re now being trusted with.
What’s Next
We’re now a month into leading social media strategy and content for Segafredo Australia. We can’t share the details publicly just yet, but if our past work is anything to go by, expect it to be thoughtful, well-produced, and built on the same strategic foundations we bring to every client, big or small.
Insights like these come from running a full-fledged Melbourne-based marketing agency day to day — it’s what we see and notice working across a real range of clients, not theory.
Want to know what a full-service agency could do for your brand? [Get in touch with us at hello@eatmarketingconcepts.com